Recipe for Success: Jump. Snap.
A letter to my former employer:
Hume is doing a great job from what I can see of “riding the wave” of what’s fashionable. I think your designers could even be Creators someday—not just recombining what’s cool into something currently trendy, but start shaping a new curve. Time will tell. I don’t think I ever shaped—just recombined. My skill isn’t so much in creation as in redaction & analysis.

here’s a quick page that made me think of all this—simple street “performers” doing jumps. infinitely applicable for endless variety. you’ll see it in random places—it’s already hit the street (bad pun intended): Jump.Snap.






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