Hand Cramps and a Box of Xacto Blades

It’s not “work” if you love it, right?

Even better, it’s not work if someone else does it and you love it. That’s how I feel about this promo—absolutely stunning. Having formerly building a brand around wood textures and expressions, I immediately fell in love with this piece.

…And appreciated even more the time and effort to make the mockups. Some poor die-cutting madman will have to make this work in real life at an exorbitant cost, but it might still be worth it. Wish I could have one of these for my idea bin. LOVE.

Original Post Here.

~ by joshuacreative on July 9, 2008.