Direct Marketing Mission Statement

This is totally inconsequential, but poignant and well-written nonetheless. Hence, it’s copied here:

Direct marketing is all about response. Based on communicating an offer directly to targeted prospects, direct marketing provides a clear call-to-action with a goal of generating measurable responses. Whether online or off, direct marketing in the form of mail, email, package inserts, magazine and newspaper ads—you name it—is governed by the same principles, with sometimes minor changes being all that’s required to significantly increase response.


~ by joshuacreative on December 10, 2007.

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