Cutting Through the Noise

In the span of one day I read two blogs from VERY different sources both addressing the noise issue. Both lay claim to the ubiquitous presence of too much: too many emails, too many blogs, too many twits, too many Facebook writing and Myspace messages. Those blogs, in order are here

Seth Godin’s: The Issue

Gary Vaynerchuk’s: The Answer

I have to believe these two blogs are related—that Gary attempts to address (in his way) the thoughtful question posed by Seth. Both of these guys get thousands of emails a day, so their familiarity with the subject comes from experience.

My concern with Gary’s “answer” is that it isn’t one. He’s unquestionably right in saying every voice is important, especially in the context of the new Web 3.0 movement of citizen marketing where word of mouth is king. His mention of tipping points is apropos.

The thing is: with so many emails, messages requests, etc… there has to be some discrimination. Even Gary has to have a priority in his responses—which he doesn’t address (it’s the baited hook that never got delivered in that vlog, fyi). Without discrimination every signal (using the noise) metaphor is the same. Every message isn’t the same. They shouldn’t be treated the same. The red phone in the oval office should be answered before the crayon-scribbled note from a supporter’s child.

In the face of the masses, and every potential message, I find this philosophy trending toward communistic thought. Or are we already there?? None Dare Call it Treason declared in the 1960s the subtle threat of communism (see excerpt here). Scary to see it back again (in any form). Even more scary to see its tentacles affecting our thoughts still…


~ by joshuacreative on May 2, 2008.

One Response to “Cutting Through the Noise”

  1. Hedge emailed me this reply–a brilliant summary and statement that applies to so much more. If there is a solution, this is the first brick on that footpath:

    ———–cut/paste from email————–
    The noise began, really, during the Renaissance. Prior to that, kings and nobles were up to important stuff, the daily grind was left to the populace and no one cared about their issues, gripes and stories. Suddenly, the nobility of the common was introduced, and the import of the mundane was given new juice.

    Enter the internet age, when everyman can broadcast his opinion, digital images and hearsay. Worse still, the unemployed everymen living in their mothers’ basements with nothing but time on their hands to do so, do so.

    Gary Vaynerchuk says everything’s important, and I guess it is, to him, since the way he makes his living is by surfing internet noise. To the event promoter, the crowd hum is the sound of money. But to the rest of us spectators with Nine to Fives, that background noise drowns the music we’re paying to hear. We’ve got to consider the source. Gary’s a glorified basement urchin, making other urchins feel their nobility.

    Filter number one is that much of the noise is just BS. This goes against the grain of the new relativism, but some truths are true, some truths are untrue. That’s easy enough for a Christian to figure.

    Filter number two is that some noise, while true, ain’t worth the time. My reality is more immediate than your reality, and heck, friend-of-a-friend reality is too derivative to consider.

    Finally, filter number three is that personal sources are more important than others, no matter what the content. We listen to some noise because the noisemakers love us, the source of the noise exists within our real-world scope of life. Email from friends gets answered before business mail, because those mails are personal. If you send me a stupid video, it gets opened because you sent it to me. All stars are suns, but we navigate by the nearest ones, since they shine brightest to our eyes.

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