Prove It.

What a wonderfully comprehensive campaign, taking (and making use) of product dissemination into the forumla for proving your effectiveness. Text and photo lifted from Crew Design.

I came across this clever campaign by the ad agency Lowe Worldwide for laundry detergent. Simple and effective, the box contains a sample of the detergent and is brilliantly wrapped in a plain white t-shirt. When sent through the mail, the shirt inevitably gets dirty, thus the laundry detergent sample is ready to be tested out. Rarely is a direct mailer this well thought out and able to incorporate every element from product to packaging to express the message of the campaign.


~ by joshuacreative on July 16, 2008.

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