Well-Chosen Words

Marketing: it’s all about how you present your story.

Check out this short flick I just saw promoted on Veer (which means it’s now ubiquitous in the design underworld—or is that the design overworld??):

It’s all, all, all about story full of the human element–building with some curiosity and suspense right to the end. Great camera angles, nice lite music–but a few well-chosen words can change the tenor of everything. This applies to everything and is the essence of marketing (and advertising, and, and, and …)
..
(credits: Alonso Alvarez Barreda’s award-winning short film Historia de un Letrero (The Story of a Sign) More from the Veer site here.
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~ by joshuacreative on July 28, 2008.

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