Beyond a Good Butt

It’s not everyday that a product can get past itself to see what it is (and what it means) to the consumer. Even after this takes place, it’s difficult for most companies to break away from the normative in their industry and do something different. I remember seeing a overview of jeans advertising from a few years back that indicated the value of the ad was solely dependent upon the butt in the jeans. everything beyond that was fluff (pun intended).

Enter Quicksilver.

I just saw these Quicksilver ads blogged on I Believe In Advertising. Great, great job capturing something unique and memorable in a sea (pun intended, again) of lackluster fish.

Advertisements

~ by joshuacreative on September 4, 2008.

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