CRBlog posted on this yesterday and I’m fascinated by it: The Apifera. “Apifera” is a botanical term given to flowers that are specifically designed to attract bees. There’s an interesting analogy made with this storefront window to shoppers and a store.

Pulling text from the CR website:

“Here’s an interesting architecture-meets-horticulture analogy. If consumers are bees and shops are plants, then shop windows are the pretty flowers that aim to attract our attention and draw us in. At least that’s the thinking behind the latest installation to be unveiled at of London’s Selfridges. “The Apifera is a responsive window that takes inspiration from the science of attraction developed in flowers,” explains its designer Matthew Plummer-Fernandez, “hence the complex fractal geometry and the work’s ability to respond and change its breathing rate according to the daylight and passersby”…

Behind the impressive collage of meticulously folder blue paper is a micro-controller running an Arduino program (a physical computing platform that is used to create stand-alone interactive objects) and an array of computer fans that generate the artwork’s movement”

More at plummerfernandez.com


~ by joshuacreative on September 30, 2008.

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