“See a penny, pick it up…”

“…and all day you’ll be helping advertise some innocuous business.” Welcome to the modern world!

More from Sagmeister today: I actually love this idea.

In September, Sagmeister Inc. participated in Droog Event 2: Urban Play and produced this cracking piece of work. Using Euro coins, with one side painted blue, the typographic work which depicted a Sagmeister quote was constructed on the streets of Amsterdam. The piece then slowly dissolved as people started taking the coins and eventually the whole thing was cleaned up by the local authorities!

Loads more info here. Check out the Flickr pool here. Text and images via.

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~ by joshuacreative on October 3, 2008.

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