Tide Detergent Kills Smog

Yea, right.

I just saw this brilliant (pun intended) ad campaign on the AdGoodness blog. Loved the concept. Someone really uber picky might point out that the product isn’t so much about keeping something clean as getting something clean, but I think the point of cleanliness is still the underlying component, and that it’s intuitive enough people will get it.


~ by joshuacreative on October 9, 2008.

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