Swisscom Re-Branding

Branding is perhaps one of my favorite design elements to study, dissect, understand. The intellectual challenge of distilling an entire personality and presence into a single image is such a brilliant exercise! This execution has raised a number of eyebrows in the design community. I find it interesting—not necessarily amazing. Jut interesting.

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more about “Swisscom Re-Branding“, posted with vodpod

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~ by joshuacreative on February 26, 2009.

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